Portfolio:

Real Results, Proven Impact

Explore how I partner with startups and organizations to create marketing solutions
that drive measurable growth and meaningful engagement.

Driving organic growth for Setapp with content that converts

Client background

Setapp is a subscription-based service that provides a suite of premium Mac and iOS applications for professionals and businesses. With a high-performing domain rating of 81 and a robust backlink profile, Setapp needed a consistent content strategy to maintain and grow its organic traffic.

The challenge

Setapp faced difficulties tailoring blog content to user intent and highlighting app features in ways that resonated with potential customers.

The solution

I created in-depth, data-driven blog posts and implemented a content strategy focused on high-intent keywords, user-centric writing, and app-testing insights. This approach included comparison articles, productivity guides, and thought leadership content.

The Result

Increased organic traffic by 35.4K monthly visits, contributing to 546.8K organic
visitors per month.
Expanded keyword coverage to 358.4K organic keywords.
Improved user engagement metrics with tailored content.

Client feedback

“Paul does a superb job researching relevant and interesting information for our blog. The quality of the articles is perfect. Communication is open and client-oriented. Paul is not afraid to test new types of articles and share his personal experience, which greatly benefits our product."

Iryna,

MacPaw Way Ltd.

Launching a marketing engine for a MedTech staff augmentation platform

Client background

Impact Technical Resources (ITR) is a staff augmentation platform for MedTech companies. I have been responsible for all aspects of ITR’s marketing since inception.

The challenge

ITR needed to establish its presence in the competitive MedTech market, build a strong online presence, and develop marketing materials to support business development.

The solution

I created a comprehensive marketing strategy that included brand development, a conversion-focused website, and polished business development materials. Content marketing highlighted the unique challenges MedTech companies face and how ITR solves them.

The Result

Improved business development outcomes with high-quality sales collateral.
Built a professional website optimized for conversions and engagement.
Established a cohesive brand identity tailored to MedTech audiences.

Client feedback

"Paul, thank you for your excellent work on our projects. Your quick understanding of our business goals and responsiveness have been great. The presentation content, website optimization, and marketing materials you created have greatly improved our business development programs. Looking forward to continuing our collaboration."

Amir,

Senior Business Development Professional at Impact Technical Resources

Crafting concise, impactful content for an engineering firm

Client background

Novus Reb Engineering Services specializes in site development with expertise in commercial site engineering and stormwater management. The firm needed website content to clearly outline six distinct services for both technical and non-technical audiences.

The challenge

The complexity of engineering concepts made it challenging to explain the value of their services in a concise, accessible way. Novus Reb required content that highlighted their expertise while maintaining clarity and simplicity.

The solution

I crafted concise service descriptions that emphasized the firm’s value, including cost-effectiveness, efficiency, and environmental impact. Each description highlighted how their services solve real client challenges, with word counts optimized for readability (115-250 words). Through open communication, I ensured every piece of content aligned with their evolving needs.

The Result

Delivered clear, engaging descriptions for six core services.
Strengthened the firm’s brand messaging with accessible and professional content.
Created a website that effectively communicates value to diverse audiences.

Client feedback

“We really enjoyed working with you. You went above and beyond to try to write what we asked for, given that we weren't entirely sure what we needed. You had a very quick turnaround and were accommodating with our change requests.”

Melanie,

Novus Reb Engineering Services

What’s next?

Each project demonstrates how strategic content creation and marketing can transform
brands, drive engagement, and achieve measurable growth. Ready to see what’s
possible for your business?