Portfolio:
Real Results, Proven Impact
Explore how I partner with startups and organizations to create marketing solutions
that drive measurable growth and meaningful engagement.
Driving organic growth for Setapp with content that converts
Client background
Setapp is a subscription-based service that provides a suite of premium Mac and iOS
applications for professionals and businesses. With a high-performing domain rating of
81 and a robust backlink profile, Setapp needed a consistent content strategy to
maintain and grow its organic traffic.
The challenge
Setapp faced difficulties tailoring blog content to user intent and highlighting app
features in ways that resonated with potential customers.
The solution
I created in-depth, data-driven blog posts and implemented a content strategy focused
on high-intent keywords, user-centric writing, and app-testing insights. This approach
included comparison articles, productivity guides, and thought leadership content.
The Result
- Increased organic traffic by 35.4K monthly visits, contributing to 546.8K organic
visitors per month. - Expanded keyword coverage to 358.4K organic keywords.
- Improved user engagement metrics with tailored content.
Client feedback
“Paul does a superb job researching relevant and interesting information for our blog. The
quality of the articles is perfect. Communication is open and client-oriented. Paul is not afraid to
test new types of articles and share his personal experience, which greatly benefits our product."
Iryna,
MacPaw Way Ltd.
Launching a marketing engine for a MedTech staff augmentation platform
Client background
Impact Technical Resources (ITR) is a staff augmentation platform for MedTech
companies. I have been responsible for all aspects of ITR’s marketing since inception.
The challenge
ITR needed to establish its presence in the competitive MedTech market, build a strong
online presence, and develop marketing materials to support business development.
The solution
I created a comprehensive marketing strategy that included brand development, a
conversion-focused website, and polished business development materials. Content
marketing highlighted the unique challenges MedTech companies face and how ITR
solves them.
The Result
- Improved business development outcomes with high-quality sales collateral.
- Built a professional website optimized for conversions and engagement.
- Established a cohesive brand identity tailored to MedTech audiences.
Client feedback
"Paul, thank you for your excellent work on our projects. Your quick understanding of our
business goals and responsiveness have been great. The presentation content, website
optimization, and marketing materials you created have greatly improved our business
development programs. Looking forward to continuing our collaboration."
Amir,
Senior Business Development Professional at Impact Technical Resources
Crafting concise, impactful content for an engineering firm
Client background
Novus Reb Engineering Services specializes in site development with expertise in
commercial site engineering and stormwater management. The firm needed website
content to clearly outline six distinct services for both technical and non-technical
audiences.
The challenge
The complexity of engineering concepts made it challenging to explain the value of their
services in a concise, accessible way. Novus Reb required content that highlighted their
expertise while maintaining clarity and simplicity.
The solution
I crafted concise service descriptions that emphasized the firm’s value, including
cost-effectiveness, efficiency, and environmental impact. Each description highlighted
how their services solve real client challenges, with word counts optimized for
readability (115-250 words). Through open communication, I ensured every piece of
content aligned with their evolving needs.
The Result
- Delivered clear, engaging descriptions for six core services.
- Strengthened the firm’s brand messaging with accessible and professional content.
- Created a website that effectively communicates value to diverse audiences.
Client feedback
“We really enjoyed working with you. You went above and beyond to try to write what we asked
for, given that we weren't entirely sure what we needed. You had a very quick turnaround and
were accommodating with our change requests.”
Melanie,
Novus Reb Engineering Services
What’s next?
Each project demonstrates how strategic content creation and marketing can transform
brands, drive engagement, and achieve measurable growth. Ready to see what’s
possible for your business?